Reason For Selling
Retirement
Brief Description of Business
A leading homegrown innerwear brand, renowned for its meticulously curated collections. We offer a diverse range of bras and intimate apparel. From elegant balconettes and luxurious lace ensembles to practical nursing bras and timeless strapless designs, our products cater to the modern woman’s every need. Our core product range includes bras, shapewear, panties, and camisoles.
Established since 2008, the brand currently has 10 outlets across Malaysia, prominently located in renowned shopping malls.
Our brand's collections target the middle to high-income women's market, aged above 25, who seek the perfect blend of comfort, style and confidence in their intimate apparel.
Category
What Makes This Business Attractive
- We have 10 outlets across Malaysia in renowned shopping malls
- We have a longstanding reputation for excellent customer fitting services, catering to women of all sizes and shapes
- A cohesive and visionary management team dedicated to innovative product design, strategic marketing, seamless retail operations
- Established heritage with 100k member database, service-oriented retailing experience, omnichannel with strong e commerce operation, consistent financial performance, clear growth path
Year Founded
2008